Posts by tag: Jaguar rebranding

Jaguar's recent unveiling of its redesigned logo as part of a rebranding effort focused on a future in electric vehicles has ignited debate. The abstract nature of the unveiling video, combined with its perceived lack of automotive content, drew skepticism from the public and a pointed question from Elon Musk. Despite criticism, Jaguar aimed to embrace both tradition and modernity while preparing for a fully electric lineup.