Posts by tag: new logo

Jaguar's latest rebranding has stirred controversy as critics argue that the new minimalist logo and ultra-luxury pricing disregard Jaguar's rich heritage. With design experts criticizing the movement towards 'exuberant modernism' as superficial, the revamped identity faces backlash both externally and internally. Executives, however, claim it aligns with Jaguar's position in the luxury EV market.