Sensodyne and Indian Dental Association Join Hands to Recognize Dentists’ Contributions
Sensodyne, a prominent oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has collaborated with the Indian Dental Association (IDA) to organize a series of conclaves, aiming to acknowledge and celebrate the vital role dentists play in ensuring their patients’ oral health. Sensodyne and IDA have created a unique platform for dentists to engage in discussions about the latest advancements in dental science, enabling them to enhance patient outcomes.
During the event, Dr. Raj Kumar Gnanamuthu, a respected senior orthodontist in Tirunelveli with 35 years of experience, was honored for his exceptional contributions to dentistry. The event was graced by the presence of Dr. A. Arul Prakash, IDA President, Dr. Alaguvel Rajan, IDA Secretary, and Dr. Abdul Rahman, IDA Treasurer.
Expressing her thoughts on the partnership, Ms. Anurita Chopra, Head of Marketing, India Subcontinent, Haleon, stated, “We are privileged to collaborate with the Indian Dental Association and recognize the invaluable contributions of dentists. Our aim is to raise awareness about the importance of regular dental appointments, encouraging people to prioritize their oral health for a healthier future.”
Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association, emphasized, “IDA is dedicated to enhancing awareness of oral health in India.”
In celebration of World Dentist’s Day, Sensodyne, the leading sensitivity toothpaste brand, launched four short digital films titled #DoctorsOfJoy, honoring dentists for their significant roles. These films were showcased at the conference, paying tribute to the dentists’ unwavering dedication.